You can’t improve what you don’t measure. If you’re using WhatsApp for business communication, these five metrics will tell you whether your strategy is working — and where to optimize.
1. Response Time
How quickly does your team reply to incoming messages? Customers expect near-instant responses on WhatsApp. postpulse.socialctrstaging.com/ tracks average response time by agent, giving you visibility into team performance.
2. Resolution Rate
What percentage of conversations are resolved without escalation? A high resolution rate means your bots and first-line agents are effective. postpulse.socialctrstaging.com/'s dashboard shows this metric in real time.
3. Broadcast Open & Click Rates
For campaign messages, track how many recipients opened your message and clicked through. postpulse.socialctrstaging.com/ provides delivery, read, and response metrics for every broadcast.
4. Bot Containment Rate
How many conversations does your chatbot handle end-to-end without human intervention? The Bot Dashboard shows drop-off points so you can optimize flows.
5. Customer Satisfaction (CSAT)
Use Interactive Forms to collect feedback after conversations. A simple star rating or thumbs up/down gives you actionable CSAT data.
See your metrics in action. Book a postpulse.socialctrstaging.com/ demo.
